ICBT Campus
Senior Marketing Lead – Retail Growth
We are looking for a visionary Senior Marketing Lead to drive hyper-local traffic and revenue growth across our retail network. This role is designed for a data-driven strategist who can blend traditional brick-and-mortar marketing with cutting-edge digital acquisition tactics. You will be responsible for defining the brand’s physical presence while optimizing the customer journey from mobile screen to storefront.
Your core responsibilities include:
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Developing integrated omnichannel campaigns that synchronize online promotions with in-store events.
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Analyzing local footfall data and consumer behavior to tailor regional marketing spend.
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Leading the creative direction for point-of-sale displays and high-impact visual merchandising.
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Managing lifecycle marketing programs to increase repeat purchase frequency and brand loyalty.
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Collaborating with site managers to execute localized search engine optimization and “near me” visibility.
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Monitoring competitor pricing and promotional shifts to maintain a dominant market position.
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